Promoters within the live music industry have never been in such demand. Festivals and tours are becoming an increasingly important source of revenue for bands and artists. They’re also a vital tool for building a fan base. Just see our alumni like Arthur Blanc, Patrick McNaught and Napsugár Bardócz who have walked through our doors and into the events industry.
We work closely with industry partners and advisors to ensure that what we offer is aligned with what the events industry needs. So, you’ll graduate with all the necessary skills, tools and attitude to champion your career.
And because we’re Europe’s most connected music institute, you’ll have unrivalled access to exclusive collaborations with some of the most reputable event management companies. You’ll also have the chance to put what you’ve learned into practice by gaining hands-on experience at some of Europe’s most famous festivals such as Glastonbury. The scope of the course also means that as well as music, you can start your career in the wider events industry, such as sports, corporate, travel and charity events.
Key facts
Available at all BIMM Institute UK locations
Available as an industry-led Undergraduate Degree
Highly vocational with a strong theoretical and academic basis
Unrivalled industry internships and opportunities
The chance to create and run your own events for real-world experience
What to expect
With our Event Management course, expect to have access to some of the most exciting events, festivals, venues and artists in today’s culture.
You’ll have plenty of opportunities to get real-world experience under your belt, as well as flex your entrepreneurial spirit by working at festivals, running gigs, organising club nights and more.
Our undergraduate first-year modules will help you learn where you’ll fit within the wider music industry.
You’ll learn core topics within your first year, such as:
- Event Concept and Design
- Live Music 1: Booking a Promotion
- Live Music 2: Events and Tours
- Marketing and PR
Choose your path with optional modules
At BIMM Institute, we don’t believe that ‘one size fits all’. That’s why our Event Management course puts you in control. First, you’ll learn the skills for employability. Then, you can customise your studies through our range of optional modules to focus on the route that best fits your career aspirations.
Our optional modules are designed to help you become the multifaceted professional the industry is looking for. You’ll your knowledge in other areas as well as refine your course to a particular focus.
Ultimately, our courses help you reach your personal and professional goals.
Expand your skill set with optional modules, such as:
- Community, Cultural and Sports Events
- Crowd Psychology and Management
- The Business and Culture of Hip Hop
- Creative Commercial Events
- Music and Event Futures
- Consultancy and Market Research
Studying Event Management can take you places you never initially thought. With our optional modules, you’ll build your own path to success and launch into your dream career.
Potential Event Management Career Paths:
- Gig Promoter
- Tour Manager & Live Sound
- Festival Site Manager
- Artist Liaison
- Venue Manager
- Event Marketing & Social Media
Exclusive networking opportunities
You’ll also have access to exclusive networking opportunities and the chance to collaborate with like-minded fellow musicians throughout your course. This is all made easier via BIMM Connect – our exclusive social media platform. Via the app or on your desktop, you’ll network and collaborate with students, alumni, bands, songwriters, press agents, managers and fellow promoters to get the most out of your time here.
We’re immensely proud that so many BIMM students have become successful Event Management professionals within the music industry – and turned their passion into their career. Head to our BIMM Institute Alumni page to find out more.
After completing her BA (Hons) Degree in Event Management in 2018, Anna undertook a 6-week internship at Creative Artist Agency (CAA), one of the biggest live agents in the world. On completion, Anna secured a full-time position with the company.
Event Management alumna Napsugár Bardócz has undertaken a range of music industry roles since graduating and is currently Junior Assistant Manager with 'Everybody's Management'.
Since completing a BA (Hons) Event Management degree at BIMM London in 2018, Raphael has found work as Business Operations Assistant at Phantom Music Management.
At BIMM Institute, you’ll only learn from the best. Our BIMM Institute lecturers know what it’s like to work within the industry – and most have impressive achievements on their resume.
Our lecturers can provide you with insider knowledge as to how the industry works that you won’t find anywhere else. It’s their goal to work with you and make your dream career happen.
Caroline specialises in OPUS Arts: Outdoor Places and Unusual Spaces, the name of her recently formed company of which she is the Director; working to bring multi-disciplinary arts and music performances to the public in ways that will surprise and delight.
Steve founded and organised Shakedown Festival in Brighton, which ran from 2011-2015. As one of the biggest festivals in Sussex with 20,000 attendees, it saw the likes Ed Sheeran, Dizzee Rascal and Basement Jaxx perform live.
Freelance Music Events Manager, Social Entrepreneur and Co-founder of W.O.M.E.N, Danielle has been working within the music industry since 2006 beginning her career as a Music Promoter.
Find out more about the lecturers at your preferred BIMM Institute location:
BIMM Institute’s regular Masterclasses put you in the room with some of the most prolific guests whose passion for events has resulted in successful careers.
The likes of Mr. Glastonbury himself Michael Eavis, George Davidson (Tour Manager), Andy Inglis (Entrepreneur), Tre Stead (Tour Manager) and Chris Cowey (Director) have given our students professional advice, exclusive career tips and wisdom that will help you navigate the events industry.
The best way to learn your trade is by doing it for real. And our specialist Careers and Industry Team are here to help you learn by doing. Armed with invaluable contacts and industry connections, they’ll find you the opportunities that you’d be hard pushed to find elsewhere – and help bring your portfolio to that next level.
Any questions?
For any questions regarding our Event Management courses or if you’d like more information on how to apply to BIMM Institute, please contact our Admissions Team on 0344 2 646 666 or email [email protected].