Cookie Policy

This site uses cookies to help improve its functionality and to serve relevant content for users. Cookies do lots of different jobs, such as letting you navigate between pages efficiently, remembering your preferences, and improving your experience of our website. They can’t harm your computer.


BIMM Music Institute makes limited use of cookies while you are browsing the website. We generally only use session-based cookies, which are deleted when you close your browser. Our cookies are anonymous, containing no information that can identify you personally.

We do use some third-party widgets on the site, such as Google Analytics, Twitter and YouTube. These widgets may set cookies. However, the cookie information from each of these sites is usually anonymous, unless you are logged in to those third-party systems while you are on our site.

By using this website, you consent to the storing of the cookies listed below. We may also use some cookies that are not listed – these will contain no personal information about you. You can disable cookies by selecting the appropriate settings on your browser, although this means you might not be able to use the full functionality of our website.

If you want to know more about cookies and how to control or delete them, please visit which contains detailed guidance for users.

Functional and Performance Cookies


This website uses Google Analytics, a web analytics service provided by Google, Inc.

Google Analytics uses cookies to help analyse how the website is used. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.

A summary of the Google Privacy Policy can be found here:

We also use separate Google products similar to Analytics. These are Tag Manager, which tracks actions on our site, and Search Console, to analyse website performance.

Google will not associate your IP address with any other data held by Google.


Livechat allows you to have an online conversation with someone at BIMM Music Institute.

More info can be found here.


Parts of this website contain embedded videos from YouTube. Where possible, we’ve set this to use YouTube’s ‘nocookie’ domain so that it will not store any cookies.

Other analytics tools

We use Hotjar to help us understand how users navigate around individual pages on our site. Further information on how Hotjar uses cookies can be found on the Hotjar website.


We use Optimizely to help us test improvements or changes to our websites along with delivering pop-up windows to specific groups.

More info can be found here.

Advertising Cookies


Parts of this website use DoubleClick cookies.

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance and to avoid showing ads the user has already seen.

DoubleClick Floodlight tags help us track conversions (where someone clicks on an advert) and your actions on our site once you’ve clicked on one of our adverts. These tags also compile lists of users for use in future marketing campaigns.

Find out more about DoubleClick.

AdWords Remarketing

This is the technology we use to target audiences based on website behaviour across Google Search, the Google Display Network, Gmail and YouTube. It allows us to specify actions you can take on our website (such as viewing a category of page, watching a video or submitting a form) and then target advertising at either people who have completed these actions, have not completed these actions, or those whose demographic profile matches those who have completed a particular action.

AdWords Remarketing is set up within JavaScript code on pages of our website. This code uses cookies to collect a user ID number and to collect, store and send other contextual information such as pages you have viewed, your device and the actions you’ve taken. Collecting personally-identifiable information (such as your name or email address), although possible, is forbidden by the AdWords terms of service and by data protection law.


Parts of this website use Facebook cookies and pixels.

Pixels are small blocks of code on webpages that do things like allow another server to measure viewing of a webpage and often are used in connection with cookies. Cookies and pixels are used to understand and deliver ads and make them more relevant to you. The user ID collected relates to your Facebook account and the data collected is used to advertise across Facebook, Messenger and Instagram. These pixels are also used to attribute website conversions back to advertising sources. The same privacy restrictions as AdWords Remarketing (above) apply.

Further information can be found on the Facebook website.

Find out more

You can find out more about cookies on the All About Cookies website.

Alternatively, contact us if you have any other questions.


© 2024 BIMM Music Institute
All Rights Reserved