BA (Hons) Popular Music Performance & Event Management



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A 3 year full-time degree available at:

This undergraduate course will give you a truly unique opportunity to embark on an exciting career in a booming international live industry. Immersed in the thriving BIMM community, with countless opportunities to collaborate with a variety of talented peers, you will be given the opportunity to pursue your artistic, academic and industry ambitions to the full while helping to nurture your creative flair as a performer.

It will empower you with the knowledge and skills to plan, promote and produce live shows, perhaps taking a DIY approach to yourself as an artist by organising your own gigs and tours.


Day to day learning will be in large live rooms, smaller studio sessions and seminar-based classrooms, with interactive and engaging classes that give you the chance to showcase your skills and apply what you have learnt in a safe and supportive environment.

Subject modules will feature core elements of performance and event management, as well as the roles, responsibilities and processes which connect them. You’ll learn the key skills and strategies to effectively create, plan and produce your own event as well as developing your performance, technique, arranging and musicianship. You will evaluate international tours and large-scale music festivals, whilst also exploring the growing issue of sustainability.

You will also leave the course highly skilled in the digital world, with in-depth learning of social media and digital marketing.

Upon completion of the course, you will graduate with a portfolio of work that empowers you with the skills and drive to be successful in a fast-moving, competitive and creative environment.

So, what are you waiting for? Combine your passion for music performance and event management today for a fulfilling music industry career in the future.

Course specification

Mode of attendance: Full-time

Length of course: This course is taught as a three-year course at levels four, five and six.

Awarding institution: BIMM University

Campus delivery: London, Brighton, Bristol, Birmingham and Manchester

UCAS code: W100

Language of study: English

Final award: BA (Hons) Popular Music Performance & Event Management

Admissions Criteria: Minimum of 2 A-levels at Grade C or above (64 UCAS points), OR BTEC Level 3 equivalent, and normally three GCSEs at a minimum grade C/4, including English Language.

Minimum requirements

Successful completion of a BIMM admissions assessment.

Minimum of 2 A-levels at Grade C or above (64 UCAS points), OR BTEC Level 3 equivalent, and normally three GCSEs at a minimum grade C/4, including English Language.

IELTS 6.0 with a minimum of 5.5 to be achieved in each band.


Graduates can progress directly to employment as a booking agent, promoter, artist managers, tour managers, technical event production and artist liaison.

It also allows for more digital career destinations in music and event marketing.

Course fees

Please visit our Fees page for information on access to student loans. Please note, UK students eligible for loans are able to borrow the full course fee for BIMM Institute degrees.

Our undergraduate degree courses allow you to define your own route to success via a range of optional modules. First, you’ll learn the necessary employability skills and find where you’ll fit in the industry. Then, you’ll be able to build your course according to your interests and career aspirations.

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Year 1
Semester 1
Semester 2
Year 2
Semester 1
Semester 2
Year 3
Semester 1
Semester 2

The optional modules advertised as available for BIMM Institute courses are subject to variation dependant on minimum student numbers and the availability of specialist resources at each college (Please refer to our terms and conditions for further detail).

Any questions?

For any questions regarding our courses or if you’d like more information on how to apply to BIMM Institute, please contact our Admissions Team on 0344 2 646 666 or email [email protected].


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