Home » Why Study Music Marketing, Media & Communication?
Why Study Music Marketing, Media & Communication?
Are you full of opinions? A social media connoisseur? Or perhaps you have an eye for design? Then BIMM Institute’s new Music Marketing, Media and Communication degree is right for you. Over the course of three years, you’ll expand, develop, and refine your writing, design, and creative skills through a balanced mix of theoretical and practical tasks. Throughout the course, you will be exploring the areas of:
- Digital marketing
- Music journalism
- Content creation
Roles like these work and collaborate behind the scenes so that great music is heard by the masses – and amazing artists are put in front of the world. Throughout the course, you’ll learn all you need to follow a variety of careers that fuel your passion and help support successful artist campaigns.
And we’ve worked closely with the industry professionals who are at the heart of these disciplines within the music industry. That means this course is highly relevant and up-to-date so you can graduate with the necessary skills and behaviours to champion your dream career.
What to expect
With our Music Marketing, Media and Communication (MMMC) course, you’ll learn about the rapidly growing fields of digital content creation, writing, audience engagement, marketing and public relations.
When you graduate, you’ll have the core skills, behaviours and values that the industry needs. You’ll also have all the knowledge to go out and craft something of your own. That’s because our course teaches how to be a creative entrepreneur in the fast-paced technology and arts economy.
Our undergraduate first-year modules will help you learn where you’ll fit within the wider music industry.
You’ll learn core topics within your first year, such as:
- Introduction to Digital Media & Communications
- Finding Your Voice
- Marketing & PR
- The Creative Entrepreneur
Choose your path with optional modules
At BIMM Institute, we don’t believe that ‘one size fits all’. That’s why our MMMC undergraduate course puts you in control. First, you’ll learn the necessary employability skills. Then, you can customise your studies through our range of optional modules to focus on the route that best fits your career aspirations.
Our optional modules are designed to help you become the multifaceted professional the industry wants. You can expand your knowledge in other areas as well as refine your course to a particular focus. Ultimately, our courses help you reach your personal and professional goals.
Expand your skill set with optional modules, such as:
- Mobile Technology & Music
- Fans & Social Media Influencers
- Artists Development & PR
- Fashion & Music
Digital Arts & Branding
- Business Ethics & Music Law
Studying MMMC can take you places you never initially thought. With our optional modules, you can build your own path to success and launch into a dream career.
Potential music media, marketing and communication career paths:
- PR Executive
- Social Media Manager
Exclusive networking opportunities
You’ll also have access to exclusive networking opportunities and the chance to collaborate with like-minded fellow music professionals throughout your course. BIMM Connect, our own exclusive social media platform, makes this easy. You’ll be able to make the most out of your time here through networking and collaborating with fellow students, alumni, bands, songwriters, press agents, managers and promoters.
At BIMM Institute, you’ll only learn from the best. Our BIMM Institute lecturers know what it’s like to work within the industry – and most have impressive achievements on their résumé.
They can provide you with insider knowledge that you won’t find anywhere else. It’s their goal to work with you and make your dream career happen.
After beginning his journey in the music industry freelancing for music magazines, Danny moved into radio with Birmingham’s BHBN Hospital Radio network, moving onto independent station Brum Radio in 2015 to host the Brum & Bass show for three years.
Elisa Bray holds a Post Graduate Diploma in Print Journalism from the University of Sheffield (for which she won a Johnston Press Bursary) and a Bachelor of Arts degree in English Literature from the University of York. She has been a music critic and editor on national newspapers and magazines for 14 years.
Louise is a hard working self starter based in London. Growing up with a passion for music, Louise started up her own Youtube Channel (Louise Schofield TV) and Music Blog (Unique Lullaby) where she has conducted over 140 artist interviews at various gigs and festivals across the UK.
Learn more about the lecturers at your preferred BIMM Institute location:
BIMM Institute’s regular Masterclasses put you in the room with some of the most prolific entrepreneurs and music business figures.
The likes of Glen Cooper (Island Records), Matt Fincham, Charlie Martin and Amy Jane have given our students professional advice, career tips and unmatched wisdom that will help you navigate the music industry.
The best way to learn your trade is by doing it for real. And our specialist Careers and Industry team are here to help you learn by doing. Armed with invaluable contacts and industry connections, they’ll find you the opportunities that money can’t buy – and help bring your portfolio to that next level.
Check out our resources below to discover more about studying Music Marketing, Media and Communication, as well as life at BIMM Institute in general. We have inspiring stories from people working in the industry, student points of view and Q&As with our esteemed lecturers.
I want to enable my students to be good READERS as well as writers – directing them to the key figures in music journalism who are important.
I started BIMM not knowing where I wanted to end up, but luckily I discovered PR along the way.
In a notoriously competitive modern music industry, a BA (Hons) Music Media, Marketing & Communication Degree could give you the edge.
For any questions regarding our Music Marketing, Media & Communication courses or if you’d like more information on how to apply to BIMM Institute, please contact our Admissions Team on 0844 2 646 666 or email [email protected].