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Why study Music Marketing, Media & Communication?
BIMM Music Institute’s three-year BA (Hons) Music Marketing, Media and Communications degree is aimed at those seeking a career in the fast-paced global media industries. The course fosters the practical skills, industry knowledge and confidence you need to transform your passion into a profession.
Roles like these work and collaborate behind the scenes so that great music is heard by the masses – and amazing artists are put in front of the world. Throughout the course, you’ll learn all you need to follow a variety of careers that fuel your passion and help support successful artist campaigns.
And we’ve worked closely with the industry professionals who are at the heart of these disciplines within the music industry. That means this course is highly relevant and up-to-date so you can graduate with the necessary skills and behaviours to champion your dream career.
What to expect
The degree takes a practical approach, combining active workshops, lectures, masterclasses and one-to-one mentoring sessions with industry professionals.
You will tackle real-world industry briefs that help you understand what audiences want – and how to ensure your ideas connect.
Whether you’re creating TikTok campaigns for an emerging artist, recording and marketing a podcast series, honing your broadcast and journalistic skills, or exploring design, photography and videography in the student magazine, you will learn through experience. You’ll also get a glimpse of the future and how new technologies, emerging cultural trends and artificial intelligence are transforming the global media landscape.
Placements and internships across the three years of your degree will connect you with the industry, helping you develop and sharpen the awareness and skills modern employers want.
You’ll learn core topics within your first year, such as:
- Persuading Your Audience
- Communicating with Your Audience – Planning
- Content Creators Toolkit
- Marketing & Branding
- Investigation Through Journalism
- Communicating with Your Audience – Production
- Critical & Creative Writing
- Social Media & Digital Marketing
- Communication Techniques
- Communication in Practice
Choose your path with optional modules
The first year of the degree builds your understanding of the global media landscape while helping you acquire the knowledge and practical skills in social media, public relations, content production, journalism, media research and ethics.
The second year develops your professional practice and understanding of media theory while encouraging you to specialise in your chosen area. A range of optional modules are available, each designed and run by industry specialists and guests. They will expand your understanding of specialist media practice and enhance your employability.
Optional modules include Creative Video Production, Fandom and Celebrity, Digital Arts and Branding alongside more theory-based options such as Film Studies and Psychology of Music.
Expand your skill set with optional modules, such as:
- Youth, Music & Social Change
- Artist Development & PR
- Fans & Social Media Influencers
- Digital Content Creation
- Gaming Culture
The Final Project module is the centerpiece of your final year. Working with a specialist supervisor, you will research and produce a portfolio of work, develop an entrepreneurial idea or undertake an academic research dissertation, allowing you to graduate as a skilled, innovative and ethical professional, ready to make their mark in the creative industries.
Here are some potential music media, marketing and communication career paths:
- PR Executive
- Social Media Manager
Exclusive networking opportunities
You’ll also have access to exclusive networking opportunities and the chance to collaborate with like-minded fellow music professionals throughout your course. BIMM Connect, our own exclusive social media platform, makes this easy. You’ll be able to make the most out of your time here through networking and collaborating with fellow students, alumni, bands, songwriters, press agents, managers and promoters.
Our lecturers are established experts in their fields, whether editing magazines, devising media and PR strategies for global artists, brand-building, video making, podcasting, journalism or managing successful media businesses.
They bring cutting-edge practice, insider knowledge, data insights, and emerging media trends to every session, ensuring you are work-ready and future-proof.
Music Marketing, Media & Communication Course Leader Jerry Thackray holds a PhD in Music Journalism and has been a freelance music critic for over 30 years. He has edited, published and written for numerous magazines and websites in the UK, US and Australia, including Melody Maker, NME, The Guardian, Rolling Stone, MOJO, Classic Rock and Plan B Magazine.
Christine is a music journalist, writer, editor and speaker. She was born and raised in Sydney, Australia, and began working in the city's record stores while studying for a degree in Anthropology and English literature. After a couple of years spent in London working for Blackmarket Records and Juno Records, Christine relocated to Berlin over a decade ago.
Jo Kendall teaches Music Journalism and Music Production at BIMM Music Institute London. Jo has nearly 20 years of experience working in the offices of various rock music titles from Kerrang! to Q Online to Classic Rock.
Learn more about the lecturers at your preferred BIMM Music Institute location:
BIMM Music Institute’s regular Masterclasses put you in the room with some of the most prolific entrepreneurs and music business figures.
The likes of Glen Cooper (Island Records), Matt Fincham, Charlie Martin and Amy Jane have given our students professional advice, career tips and unmatched wisdom that will help you navigate the music industry.
The best way to learn your trade is by doing it for real. And our specialist Careers and Industry team are here to help you learn by doing. Armed with invaluable contacts and industry connections, they’ll find you the opportunities that money can’t buy – and help bring your portfolio to that next level.
For any questions regarding our Music Marketing, Media & Communication courses or if you’d like more information on how to apply to BIMM Music Institute, please contact our Enquiries Team on 01273 840 346 or email [email protected].