BA (Hons) Music Production & Music Business

The first Creative Industries module will introduce you to the strategies and tools to set you on the right path toward pursuing a successful career. Whether focused on a particular career goal or considering several future possibilities, you will broaden your knowledge of the opportunities available to you as a future creative industry professional.

This module will look at recording audio practically for the modern engineer. It will complement the theories studied in Audio Fundamentals. We will focus on modern engineering essentials and apply them to any setup from large format consoles to bedroom studios. We will focus on gain staging, use of analogue and digital equipment, Mic placement and techniques and running a recording session.

Summary

In this module, you will learn sequencing and arranging techniques to facilitate your development as a producer and composer. There will be a focus on the use of foundational music theory concepts which underpin the rhythmic, harmonic, and melodic aspects of composition.

The module positions arrangement as the main lens through which the selection and application of tools and techniques are viewed- where the study of song form and structure will guide your choices of DAW programming and sequencing approaches used for achieving a coherent arrangement.

Module Aims

• Utilise midi protocols in a DAW
• Apply fundamental sequencing techniques
• Develop listening and arrangement skills using fundamental music theory to underpin creative choices

The rapidly evolving music business is a multi-faceted, technologically driven industry. Effective music industry practitioners must understand how the numerous businesses, organisations and professionals operate, how they work alongside each other and interconnect. Furthermore, due to the rate of change, it is essential to make informed predictions about the future of the industry and evolve operations accordingly. This module is designed to offer you a holistic perspective of the industry, from where you can clearly identify conventions, standard working practices and growth areas.

In this module, you will further develop your investigative skills, exploring relevant underlying concepts and principles and interpreting these within the context of your area of study. You will explore the nature of creativity, the wider context of the industry and practice reflective techniques.

You will also evaluate sources and consider issues such as potential biases and cultural diversity. This evaluation will contribute to developing an enhanced awareness of your creative identity and greater insight into the topics that inspire and motivate you. In addition, you will improve your understanding of how your area of interest intersects with the wider creative industry.

Using academic enquiry, you will develop a reflective journal to evaluate your strengths and areas for self-development in relation to your studies, careers and personal aspirations. This investigative work will help establish a connection between the skills you have identified concerning specific careers and areas of the industry, enhancing your understanding of what is required to be a successful professional practitioner.

Summary

This module will introduce the art and techniques of mixing multiple sources of audio into a cohesive-sounding ‘mix.’ The skills developed in this module will allow you to mix multi-track electronic compositions, multi-mic’d live performances or soundtracks for visual media. You will identify areas of the original audio that require improvement, such as sonic quality, arrangement, or performance. You will utilise a variety of tools and techniques related to level balance, spatial image, and frequency balance, and will apply creative processing techniques as relevant to your chosen field of work.

Module Aims

During this module, you will develop your ability to mix multitracked recording projects. This module will also help you develop the following graduate attributes:

• Employability
• Self-Awareness
• Resilience and Adaptability
• Creativity, Collaboration and Connectedness

Summary

Building on the knowledge and skills developed in Artist Management & Music Business modules and utilising the skills gained in Marketing & PR, this module will look at critical aspects of the music releases including (but not limited to) strategy, narrative/story, genre niches, schedule, content creation/brand, platforms, distribution mechanisms, insights, potential revenue streams as well as project outcomes.

Module Aims

This module aims to support you to develop your understanding of the processes involved in self-releasing music to a specific market, The module will equip you with the ability to justify a range of choices made in the process of planning a release and examine the procedures involved in the delivery and marketing of a release, preparing you for engagement with the professional music industry.

Summary

In an increasingly competitive marketplace, an effective and creative marketing campaign can make any brand stand out from the crowd and achieve its goals. Whether it is the discovery of a new artist, buying tickets for an event or festival, or the everyday products and services we consume, marketing continues to influence us across every part of our lives. Developing a personal brand enables individuals to effectively communicate their unique value and differentiate themselves from competitors.

Module Aims

In this module, you will explore contemporary music and events brands, their audiences, branding, and communications. You will learn about emerging trends and technologies in social media, and how human psychology impacts our decision making. Whether you want to work in a marketing role directly, run your own events or manage an artist; marketing will undoubtedly play a crucial role in your future career success.

Summary

This module will build on the skills you developed in your first year. In The Creative Industries and You module, you utilised concepts and principles to explore the nature of creativity, developing a short and longer-term plan for your personal and professional practice.

In this module you will carry out an individual investigation, utilising secondary research to investigate the lineage of your creative practice. You will directly apply ideas to your own discipline and development, selecting an area of investigation relevant to your own practice, and communicating your argument in writing or via a narrated slide presentation. The concepts you explore in this module, including your positionality and identity, are themes you will encounter frequently as a creative professional.

Module Aims

By examining existing case studies and undertaking a research case study you will further develop secondary research skills and contextualise your professional identity. The research methods and study skills you develop throughout this module will prepare you for next year’s Final Project, in which you will self-direct a significant piece of academic, creative and/or professional practice. Additionally, this module will help you develop the following graduate attributes:

• Global Awareness
• Self-awareness
• Intellectual curiosity
• Professionalism

After decades of technological advancement, the position of the Studio Engineer within current music production could not be more valuable. The smooth running of each studio session requires in-depth knowledge of all studio technology (analogue, digital and software) combined with the ability to choose the correct technical approach and deliver professional results efficiently.

This module will present the role of the modern Studio Engineer within the industry and discuss in detail the technology involved. Focus will be on teaching current engineering practices, applied to a variety of typical commercial scenarios, and understanding the relationship between technology and professional studio practice.

The UK music industry has seen growth and expansion in recorded music, publishing and live events, highlighting an industry ripe for entrepreneurial development. Recent enterprising examples have seen entrepreneurs collect waste left at festivals and transform it into usable products sold for charitable organisations benefitting society and the environment and creating an economy where there wasn’t one previously. This module is designed to get you thinking about the music industry as a whole, both nationally and globally, to consider what gaps might exist for new business or what services could be created for new customer bases.

Throughout the module, you will consider what tools you need to create the next industry product or service, as well as how to relate this to self-employment and wider creative industries.

Summary

In the Defining Your Practice in Context module, you evaluated the lineage and traditions of your creative practice, investigating how it connects to artistic and industry practices. This module will require you to utilise your acquired knowledge to plan and create, collaboratively, a piece of work that links to your practice. Collaborating with others can help you develop new and innovative ideas and can also help you develop confidence as a creative practitioner whilst practising your communication, project management, reflection and feedback skills.

Module Aims

• To develop collaborative working practices.
• To plan and execute a creative project.
• To document your creative process including the nature of your collaboration.
• Seek and use developmental feedback.
• Evaluate the nature of teamwork, communication and collaboration.
• Appraise your professional values, ethics and goals.

Additionally, this module will help you develop the following graduate attributes:

• Employable and Entrepreneurial.
• Creative, Collaborative and Connected.
• Socially Responsible.
• Self-awareness.
• Professionalism.

This module facilitates understanding of our listening environments and the interpretation of sound through the complexities of both physical and psychological influences. For successful music productions and live sound events, we require acoustically suitable environments alongside an understanding of how our brains interpret sound.

You will learn about the mechanics of acoustics, human hearing and the psychology of audio perception in order to manipulate audio creatively and effectively. You will study topics such as frequency, reverberation and standing waves. This module gives you the skills to design appropriate acoustic treatments utilising industry-standard software and hardware for acoustic analysis.

This module introduces the key concepts for financing creative projects and outlines the fundraising process. The module will cover a range of approaches that include grant funding, crowdsourcing, sponsorship, start-up loans, private income and support in-kind. You will develop practical planning and delivery skills including writing a fundraising strategy, pitching for money, filling out a grant application form, creating a sponsorship pack, managing budgets and risk, and evaluating impact.

In this module, you will undertake a significant project of your own choosing. It’s your chance to explore your passion within the industry and creative arts: experiment, take risks, strengthen your skills and create a product/cohesive portfolio of work that you are proud to showcase at the end of your degree.

This module will support you in consolidating the broad learning and development from the course so far, building a bridge into the industry, the workplace and future opportunities. You will be supported to self-direct your own learning through a series of lectures, seminars and 1:1 tutorials with expert supervisors.

This module will focus on successfully answering a creative brief in a wide range of possible industry areas. You will experience real-world case studies and complete practical exercises in areas such as moving image, production libraries, video games, theatre, interactive exhibitions, and music production. The aim is to provide you with the skills needed to explore your own creative voice within the artistic constraints of professional-client commissions.

Acknowledging audience needs and expectations are central to considering what motivates consumers to engage with a product or service. The Service Industry is no longer enough, people now want an ‘experience’, something to remember. The Experience Economy focuses on audience experience, on creating bespoke events, greater innovation in business and always ensures that value is created for an audience.

This module will deconstruct audience experience through the analysis of consumer trends, audience psychology, economic impacts and industry developments. You will explore how to create exciting and innovative businesses to understand how entrepreneurs engage with specific audiences to fulfil experiential requirements.

In this module, you will undertake a significant project of your own choosing. It’s your chance to explore your passion within the industry and creative arts: experiment, take risks, strengthen your skills and create a product/cohesive portfolio of work that you are proud to showcase at the end of your degree.

This module will support you in consolidating the broad learning and development from the course so far, building a bridge into the industry, the workplace and future opportunities. You will be supported to self-direct your own learning through a series of lectures, seminars and 1:1 tutorials with expert supervisors.

This module is the final step in your journey and will support you as you look to enter your chosen field as a creative professional. Drawing on evidence from throughout your time here. you will critically self-evaluate your personal learning journey and industry engagements to date. You will explore concepts and theories of personal and professional development to support, challenge and test your assumptions, to determine your readiness for work in the creative industries. You will have the opportunity to discuss this with your peers and learn from your collective experiences in both small degree path groups and large mixed discipline sessions.

With this position in mind, you will then be challenged to create and consolidate creative assets to give you the edge over the competition in your chosen field. Specialist workshops will be offered throughout the module, informed and delivered by our wide-reaching connections and specialist lecturers in the creative industries. This culminates in the creation of a portfolio which tells the story of your personal and professional journey so far, communicating your unique professional identity and future career plans in the creative industries.