BA (Hons) Music Marketing, Media and Communication
UCAS CODE: W376
INSTITUTION CODE: B39View course on UCAS
Explore the world of digital media and communications, the music business, popular culture, and marketing and PR with BA (Hons) Music Marketing, Media & Communication.
You’ll learn about the rapidly growing fields of digital content creation, writing, storytelling skills, journalistic writing, audience engagement, marketing and public relations. The course also introduces you to how to be a creative entrepreneur in the fast-paced technology and arts economy. Although this course has a strong theoretical and academic basis, it’s highly vocational as well.
Experienced lecturers will guide and mentor your professional development. They’ll support you in your project management and business skills across areas such as globalisation, self-employment, traditional and digital marketing, creative writing, cultural studies, social media, marketing and PR, app creation and various broadcast skills.
You’ll expand your knowledge of broader marketing techniques and their cultural context. You’ll then focus on fine-tuning your specific area of expertise in an area that interests you most, whether that’s in creative writing, digital media or marketing. And, because we know that everyone’s different, you’ll get to choose optional routes. These enable you to specialise and develop your unique area of interest as professional practitioners.
You’ll also have the opportunity to attend guest lectures and gain ‘hands-on’ industry knowledge through unparalleled, exciting work experience placements and internships with music-focused employers. If you’re more interested in exploring entrepreneurial ventures, we’ll support you every step of the way.
So, what are you waiting for? Start your career in Music, Marketing, Media & Communication today.
Mode of attendance: Full-time
Length of course: This course is taught as a three-year course at levels four, five and six.
Awarding institution: BIMM Institute
Campus delivery: London, Brighton, Bristol, Birmingham, Manchester, Berlin and Hamburg
UCAS code: W376
Language of study: English
Final award: BA (Hons) Music, Marketing Media and Communication
Admissions Criteria: Minimum of 2 A-levels at Grade C or above (64 UCAS points), OR BTEC Level 3 equivalent, and normally three GCSEs at a minimum grade C/4, including English Language.
Successful completion of a BIMM admissions assessment.
Minimum of 2 A-levels at Grade C or above (64 UCAS points), OR BTEC Level 3 equivalent, and normally three GCSEs at a minimum grade C/4, including English Language.
IELTS 6.0 with a minimum of 5.5 to be achieved in each band.
Graduates can progress directly to employment in the music industry in roles such as a cross-media producer, corporate blogger, marketing manager, broadcast journalist, content manager, PR consultant, or entertainment producer.
Please visit our Fees page for information on access to student loans. Please note, UK students eligible for loans are able to borrow the full course fee for BIMM Institute degrees.
Our undergraduate degree courses allow you to define your own route to success via a range of optional modules. First, you’ll learn the necessary employability skills and find where you’ll fit in the industry. Then, you’ll be able to build your course according to your interests and career aspirations.
Optional career pathways:
The optional modules advertised as available for BIMM Institute courses are subject to variation dependant on minimum student numbers and the availability of specialist resources at each college (Please refer to our terms and conditions for further detail).
Eibhlin has a background in communications and marketing, having qualified as a journalist and trained in…
Elisa Bray holds a Post Graduate Diploma in Print Journalism from the University of Sheffield (for…
Music Marketing, Media & Communication Course Leader James Kendall is now into his third decade of…
Music Marketing, Media & Communication Course Leader Jerry Thackray holds a PhD in Music Journalism and…
Jo Kendall teaches Music Journalism and Music Production at BIMM Institute London. In spite of the…
Joel McIver is the bestselling author of over 30 books on rock music; including overseas translations,…
John had long associations as a music writer with NME, The Face, Mojo, Word, Radio Times…
Specialising in music marketing, audio-visual composition and LGBTQ+ musicology, JT graduated from Bath Spa University in…
Glasgow-born Karlyn is a Popular Music academic, lecturer and researcher who teaches all over the UK.…
For any questions regarding our courses or if you’d like more information on how to apply to BIMM Institute, please contact our Admissions Team on 0344 2 646 666 or email [email protected].