BA (Hons) Music Marketing, Media and Communication



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A 3 year full-time degree available at:

Explore the world of digital media and communications, the music business, popular culture, and marketing and PR with BA (Hons) Music Marketing, Media & Communication.

You’ll learn about the rapidly growing fields of digital content creation, writing, storytelling skills, journalistic writing, audience engagement, marketing and public relations. The course also introduces you to how to be a creative entrepreneur in the fast-paced technology and arts economy. Although this course has a strong theoretical and academic basis, it’s highly vocational as well.

Experienced lecturers will guide and mentor your professional development. They’ll support you in your project management and business skills across areas such as globalisation, self-employment, traditional and digital marketing, creative writing, cultural studies, social media, marketing and PR, app creation and various broadcast skills.

Photographing live performance

You’ll expand your knowledge of broader marketing techniques and their cultural context. You’ll then focus on fine-tuning your specific area of expertise in an area that interests you most, whether that’s in creative writing, digital media or marketing. And, because we know that everyone’s different, you’ll get to choose optional routes. These enable you to specialise and develop your unique area of interest as professional practitioners.

You’ll also have the opportunity to attend guest lectures and gain ‘hands-on’ industry knowledge through unparalleled, exciting work experience placements and internships with music-focused employers. If you’re more interested in exploring entrepreneurial ventures, we’ll support you every step of the way.

So, what are you waiting for? Start your career in Music, Marketing, Media & Communication today.

Course specification

Mode of attendance: Full-time

Length of course: This course is taught as a three-year course at levels four, five and six.

Awarding institution: BIMM University

Campus delivery: London, Brighton, Bristol, Birmingham, Manchester, Berlin and Hamburg

UCAS code: W376

Language of study: English

Final award: BA (Hons) Music, Marketing Media and Communication

Admissions Criteria: Minimum of 2 A-levels at Grade C or above (64 UCAS points), OR BTEC Level 3 equivalent, and normally three GCSEs at a minimum grade C/4, including English Language.

Minimum requirements

Successful completion of a BIMM admissions assessment.

Minimum of 2 A-levels at Grade C or above (64 UCAS points), OR BTEC Level 3 equivalent, and normally three GCSEs at a minimum grade C/4, including English Language.

IELTS 6.0 with a minimum of 5.5 to be achieved in each band.


Graduates can progress directly to employment in the music industry in roles such as a cross-media producer, corporate blogger, marketing manager, broadcast journalist, content manager, PR consultant, or entertainment producer.

Course fees

Please visit our Fees page for information on access to student loans. Please note, UK students eligible for loans are able to borrow the full course fee for BIMM Music Institute degrees.

Our undergraduate degree courses allow you to define your own route to success via a range of optional modules. First, you’ll learn the necessary employability skills and find where you’ll fit in the industry. Then, you’ll be able to build your course according to your interests and career aspirations.

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Year 1
Semester 1
Semester 2
Year 2
Semester 1
Semester 2
Year 3
Semester 1
Semester 2

The optional modules advertised as available for BIMM Music Institute courses are subject to variation dependant on minimum student numbers and the availability of specialist resources at each college (Please refer to our terms and conditions for further detail).

Joel McIver
Writing for Music Journalism Module Leader

Joel McIver is the bestselling author of over 30 books on rock music; including overseas translations,…

John McCready
Course Leader, Music Marketing, Media & Communication & Music Journalism

John had long associations as a music writer with NME, The Face, Mojo, Word, Radio Times…

JT Leon
Associate Lecturer, Music Media, Marketing & Communication

Specialising in music marketing, audio-visual composition and LGBTQ+ musicology, JT graduated from Bath Spa University in…

Karlyn King
Lecturer, Production, Songwriting and Performance

Glasgow-born Karlyn is a Popular Music academic, lecturer and researcher who teaches all over the UK.…

Kristian Birch-Hurst
Course Leader in Music Marketing, Media and Communications

Following several years of study and lecturing in music, media and the arts at institutions such…

Lily Batten
Associate Lecturer, Music Media, Marketing & Communication

Having started out in event, comedy and music PR five years ago, Lily currently works as…

Louise Schofield
Associate Lecturer, Music Journalism

Louise is a hard-working self-starter based in London. Growing up with a passion for music, Louise…

Nadia Buyse
Lecturer, Music Journalism

Nadia Buyse is a musician, cultural activist and transmedia artist who starts bands as art projects.…

Neil Kulkarni
Music Journalism Lecturer

Neil Kulkarni is Course Leader of Music Journalism at BIMM Music Institute Birmingham. He started writing professionally…

Any questions?

For any questions regarding our courses or if you’d like more information on how to apply to BIMM Music Institute, please contact our Enquiries Team on 01273 840 346 or email [email protected].


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