Manchester alumna, Daisy Carberry, named Music Week’s Rising Star
Since graduating from BIMM Institute Manchester with a degree in Songwriting, Daisy Carberry has worked in music venues such as the O2 Apollo Manchester and AO Arena Manchester. She has also gained valuable work experience for indie labels in Manchester and London. And if all that wasn’t enough, she’s recently been named Music Week’s Rising Star.
After doing a postgraduate marketing internship at BMG’s Frontline record label, she secured a permanent position as their Marketing Coordinator. At the label, she helps to handle the curation and execution of marketing albums and singles across a range of genres. The label’s roster includes a genre-defying mixture with the likes of André 3000, Cypress Hill, Kylie Minogue, Iron Maiden, Morrissey and even BIMM alumni, George Ezra.
We caught up with Daisy to find out a little more about her experiences in the music industry so far.
Hi Daisy. Firstly, congratulations! What an amazing journey you’ve had in the music industry thus far. What’s been the most enjoyable part?
It is genuinely so difficult to pinpoint the most enjoyable part as the past three years have been such an amazing insight into the industry. However, the reoccurring highlight would have to be every album release day.
Sometimes, when working on a campaign, it can be near impossible to recognise the extensive hard work of those involved, and the privilege of working with such diverse talent. However, release day gives the full team and us an opportunity to reflect on everything achieved together. To be given the opportunity to work on the campaigns of globally acclaimed artists will never become a novelty!
How did studying at BIMM help you in the industry?
Studying at BIMM helped in a variety of ways – yet not in the ways I’d expected. Although I began university as a songwriter eager to develop my own artistry and music, I left having found my real passion was with the business of music, specifically the branding and marketing of aspiring artists.
“BIMM helped me to identify and explore my interests through the wide array of modules such as Music Publishing, Digital Marketing, and Theory and Critical Listening – as well as put these interests into action via the brilliantly supportive Careers Team.”
What changes are you hoping for in the industry next year?
2020 has proven a turbulent and challenging time to be in the music industry, with non-existent governmental support, the closures of venues across the country, and emerging musicians struggling to fund their careers. I am, of course, hoping that 2021 will bring positive change for the music industry in the form of financial support and the return of the live music scene.
However, I also hope it will mean vast changes within the music industry. Record labels and music companies should be working together, creating opportunities for industry insights and experiences for those from less privileged backgrounds, supporting the development of emerging talent, and offering artist-friendly deals that enable musicians to release the music they are passionate about in the ways they envision.
You recently got to work with hip hop royalty El-P and Killer Mike of RTJ. What was that like?
In a word: amazing! To have even played a small role in the release of such passionate, meaningful, socially, and politically important music is a real privilege. For those who haven’t had a chance to listen to RTJ4 yet, you absolutely need to!
Congratulations again, Daisy. Like the majority of our graduates and alumni, she’s making amazing moves within the music industry! Check out more success stories here.
