Keep Innovating: The new interface of virtual events

26 June, 2020

What makes for a successful – and dare we say – profitable online event? How do you plan it? How do you promote it? How do you monetise? And how do you not get lost in the endless crowded jungle of IGTV, Twitch and Facebook Live? Join us for Keep Innovating: The New Interface of Virtual Events and take a deep dive into this area.

With the introduction of lockdown came the introduction of a new way of thinking – both for us and the wider industry. No longer could we run our exclusive events in person, and no longer could the industry hold festivals, large-scale events, or gigs. But, with restriction often comes adaptation, and the chance to innovate and push those traditional boundaries.

Our new webinar, Keep Innovating: The New Interface of Virtual Events, is the second part of our exclusive webinar series. Taking place on Tuesday 4th August 2020 at 6:00 pm (BST) via Zoom, this webinar explores the virtual events arena and how the industry has evolved to offer alternative experiences for music-lovers around the world.

This first-come-first-serve online webinar will be hosted by Dr Jennifer Otter-Bickerdike and features industry experts Stacy Horne and Dan Tsu. Stacy and Dan will share their experiences around running legendary industry events, as well as how they’re challenging the norm when it comes to delivering future large-scale, successful events. They’ll also share their tips and advice on how you can create and execute your own profitable online venture in an exciting and rapidly-changing landscape.

Who Can Join The Webinar?

This webinar is open to all, whether you’re curious about joining BIMM, have applied, or have accepted an offer and will be joining us in September. The webinar is also open to our current students.

How Do You Sign Up?

To confirm your place on the webinar, please contact [email protected]. Once successful, you will receive a confirmation email.

Meet Your Hosts and Panellists

Dr Jennifer Otter-Bickerdike

Dr Jennifer Otter Bickerdike is a media and music academic and author, specialising in fan culture, the cult of dead celebrity, music and music heritage. She has written and presented extensively on fandom and media, using her experience as a former American music industry and Silicon Valley executive to explore a range of societal issues and behaviours.

Jen‘s last project, the #1 charting Why Vinyl Matters, is a manifesto about the importance of vinyl as a cultural object and features interviews with a variety of fans, including Tim Burgess, Henry Rollins and Fatboy Slim.

Jen has recently been signed to Faber & Faber to write the complete biography of Nico and is the associate producer of the documentary, Vinyl Revival. She also is a Global Music Ambassador at BIMM Institute.

Joining Jen on the day will be two people who definitely know a thing or two about running events within the industry:

Stacy Horne, Veteran Executive Event Producer

stacy horne bimm

Stacy Horne has been integral in booking and putting on events for more than two decades, from small intimate club shows to 70,000 festivals. In the last couple months, she has been turning her eye to the virtual events arena, including the most recent gig of The Great American Sesh In: a 7-hour livestream festival in celebration of 420 and benefitting Direct Relief. The online festival featured guests such as Tommy Chong, B Real, Citizen Cope and Rob Garza (Thievery Corporation).

Dan Tsu, Event Producer, Curator, Educator – and Founder and Director of Lyrix Organix


Dan’s Lyrix Organix is renowned for boundary-pushing events that explore the nexus of live music, poetry and hip hop, to promote youth and charitable causes. His current portfolio includes Glastonbury Festival (Rum Shack), UK Beatbox Championships, Brighton Festival, Woodland Trust and British Council (Sudan, Ethiopia, Moscow).

“I cannot wait to get two of the most aspirational and inspirational people I know in the events industry on the same webinar to share strategies, techniques and advice”, says Jen. She continues:

Both Dan and Stacy are pushing the boundaries for what and how events can be created, delivered and experienced.  It will be a one-two punch of information, covering an international market. Do not miss this!

The Webinar When, Where and How

When: Tuesday 4th August 2020 at 6:00 pm (BST)

Where. Zoom. The webinar link will be sent to you the day before the event.

How: In order to secure your place, please email [email protected] by 11 am on Tuesday 4th August.

Remember to sign up and secure your spot for this exclusive webinar. We look forward to welcoming you and helping you on the journey to running successful and innovative virtual events.

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