Webinar – I’m With the Brand: Building a Successful Music Identity

4 May, 2020

*Event postponed due to the Music Industry Black Out on 2nd June.

If you want to know how to identify, create and build on a successful brand in the music industry, join us for our new webinar – I’m with the Brand: Building a Successful Music Identity – on Tuesday 9th June 2020 at 6:00 pm via Zoom*. We’ll also cover how to thrive as a brand in uncertain times.

When the pandemic interrupted our ‘normal’ ways of hosting our exclusive events, it allowed us to explore creative, alternative methods. So, when we wanted to showcase the fast-paced industry of digital marketing within the music industry – as well as flex our industry connections – the solution was simple. We’d adapt and take our events online. 

Our new webinar, I’m With the Brand: Building a Successful Music Identity, has all the exclusivity and intimate in-conversations as our popular in-person events, but you don’t have to leave your house to join. It’s taking place on Tuesday 9th June 2020 at 6:00 pm via Zoom

While the idea of making yourself a brand may seem a bit cringy, it is a basic necessity in the competitive marketplace and a cornerstone of the DIY aesthetic/ethos. A unique and clear point of view can be your unique selling point, whether you are a writer, artist, event producer or creative business executive in the making. This first-come-first-serve virtual event will be hosted by Dr Jennifer Otter-Bickerdike.

In this webinar, we will be discussing:

  • Ways to identify what your brand is about
  • How to succinctly express this online
  • How to use your unique self to connect with fans, followers and tastemakers
  • How you can start identifying your own bespoke voice immediately, using tools that you have at your fingertips
  • How to thrive during unexpected times 

Who can join the event?

This webinar is open to all, whether you’re curious about branding, BIMM Institute, or the industry in general. You don’t have to be enrolled as a student here and your housemates, family or whoever you’re in lockdown with are free to join too.

How do you sign up?

To confirm your place on the webinar, please contact [email protected] by 11 am on Tuesday 2nd June. Once successful, you will receive a confirmation email. 

Meet your host and panellists

Dr Jennifer Otter-Bickerdike

Dr Jennifer Otter Bickerdike is a media and music academic and author, specialising in fan culture, the cult of dead celebrity, music and music heritage. She has written and presented extensively on fandom and media, using her experience as a former American music industry and Silicon Valley executive to explore a range of societal issues and behaviours.

Jen‘s last project, the #1 charting Why Vinyl Matters, is a manifesto about the importance of vinyl as a cultural object and features interviews with a variety of fans, including Tim Burgess, Henry Rollins and Fatboy Slim.

Jen has recently been signed to Faber & Faber to write the complete biography of Nico and is the associate producer of the documentary, Vinyl Revival. She also is a Global Music Ambassador at BIMM Institute.

“I am so thrilled to be hosting this webinar on DIY branding. Coming from a punk background myself, I am excited to share with other people and discuss with our fantastic guests how to create your own organic, bespoke style that you will be proud to share across social media and beyond.”

Joining Jen on the day will be three people who definitely know a thing or two about building a personal brand within the industry:

Roisin O’Connor, Music Correspondent, The Independent

Roisin O’Connor is a critic, journalist and writer who has served as The Independent’s Music Correspondent for the past three years. She covers new and live music across all genres, reviews albums, covers industry news, and has profiled a number of the world’s biggest artists from Slipknot to Taylor Swift. She regularly appears on TV, radio and industry panels at global events.

Jeremy Pritchard, Everything Everything 

Jeremy is the bass player for the Manchester-based indie group Everything Everything. The band have released four critically-acclaimed albums and have twice been shortlisted for the Mercury Music Prize.

Luisa-Christie Walton-Stoev, Freelance Influencer Marketing Consultant and Content Creator

As a freelance Influencer Marketing Consultant and Content Creator, Luisa covers many aspects within the lifestyle niche, including (but not limited to): festivals and live music, travel, self-love/body positivity and inclusive fashion, vegan food/products, and cruelty-free cosmetics. As an influencer, she has worked with a range of brands and festivals, including Kraken Rum, Old Mout Cider, Hello Kitty, Primark, Debenhams, Bestival and Download

Prior to going freelance, Luisa was Influencer Marketing Lead at Atlantic Records UK. Her role involved managing outreach and collaborations with content creators and clients across a range of social platforms to maximise artist campaign success. The role was the first of its kind for Warner Music UK. It was created by Luisa and her line manager in 2018 after Atlantic UK saw a need for someone with knowledge of the influencer world – and who knew the industry inside and out.

The Webinar When, Where and How

When: Tuesday 2nd June 2020 at 6:00 pm

Where: Zoom. The webinar link will be sent to you the day before the event. 

How: In order to secure your place, please email [email protected] by 11 am on Tuesday 2nd June.

Remember to sign up and secure your spot for this exclusive personal branding webinar. We look forward to welcoming you and helping you on the journey to building a successful musical identity that you’ll be proud to share to the world.

© 2020 BIMM Institute
British and Irish Modern Music Institute