Why study Music Marketing, Media & Communication?
If you’re looking for a fast-paced career in the global media and music industries, our BA (Hons) Music Marketing, Media and Communication will ensure you have the skills, knowledge, confidence and connections today’s media brands and businesses are looking for.
Created by industry for industry, our hands-on degree has been designed with the latest graduate attributes in mind, ensuring you develop as an adaptable, creative and socially aware media professional able to thrive in the rapidly-changing global creative industries.
Key facts
World-class lecturers
Available as an industry-led Undergraduate Degree
Unrivalled industry internships and real-world opportunities
Highly vocational with a strong theoretical and academic basis
Masterclasses with industry experts
Available at all BIMM Music Institute UK locations
What to expect
Our hands-on degree, developed by industry professionals, combines workshops, lectures, projects, masterclasses, and one-to-one mentoring from successful experts. You’ll work with industry briefs, creating impactful content that resonates with audiences.
Whether you’re creating a TikTok campaign for a new artist, recording podcasts, scripting for radio and TV, honing journalism skills, or enhancing your design, photography, and software abilities – you’ll learn through practical experience. Placements and internships throughout your degree offer real-world industry exposure and the workplace skills employers seek in graduates.
You’ll also explore how emerging digital technologies, trends, and AI are shaping the future of the global media landscape.
Choose your own path
The first year of the degree introduces you to the global media landscape, helping you to build industry knowledge and acquire the practical skills needed to create content that impacts its target audience where it matters.
The second and third years of the degree allow you to navigate your own path through the media and creative industries. Optional modules include Creative Video Production, Fandom and Celebrity and Digital Arts and Branding, through to theory-based options such as Film Studies and Psychology of Music. Written by industry experts, these focused modules hone your understanding of specialist media practice, theory and ethics as well as developing key employability skills.
BIMM Music Institute’s regular Masterclasses put you in the room with some of the most prolific entrepreneurs and music business figures.
The likes of Glen Cooper (Island Records), Matt Fincham, Charlie Martin and Amy Jane have given our students professional advice, career tips and unmatched wisdom that will help you navigate the music industry.
Expand your skill set with optional modules, such as:
- Youth, Music & Social Change
- Artist Development & PR
- Fans & Social Media Influencers
- Digital Content Creation
- Gaming Culture
The Final Project module is the centerpiece of your third year. Working with an expert supervisor you will research and produce a portfolio of work, develop an entrepreneurial idea or undertake an academic research dissertation that allows you to graduate as a skilled and innovative professional, ready to craft your future in the creative industries.
Here are some potential music media, marketing and communication career paths:
- Journalist
- Broadcaster
- PR Executive
- Social Media Manager
Exclusive networking opportunities
You’ll have access to exclusive networking opportunities and the chance to collaborate with like-minded music professionals throughout your course. BIMM Connect, our own exclusive social media platform, makes this easy. You’ll be able to make the most out of your time here through networking and collaborating with fellow students, alumni, bands, songwriters, press agents, managers and promoters.
You’ll learn core topics within your first year, such as:
- Persuading Your Audience
- Communicating with Your Audience – Planning
- Content Creators Toolkit
- Marketing & Branding
- Investigation Through Journalism
- Communicating with Your Audience – Production
- Critical & Creative Writing
- Social Media & Digital Marketing
- Communication Techniques
- Communication in Practice
To teach the next generation of music professionals, BIMM’s ethos is that you need to have been there and done that yourself.
Whether it’s editing magazines, devising media and PR strategies for global artists, brand-building, broadcasting, producing online content, documentary-making, publishing books, or running successful media businesses, you can be sure that all of your lecturers are acknowledged experts in the field, bringing cutting-edge practice and insider knowledge to every session.
Music Marketing, Media & Communication Course Leader Jerry Thackray holds a PhD in Music Journalism and has been a freelance music critic for over 30 years. He has edited, published and written for numerous magazines and websites in the UK, US and Australia, including Melody Maker, NME, The Guardian, Rolling Stone, MOJO, Classic Rock and Plan B Magazine.
Christine is a music journalist, writer, editor and speaker. She was born and raised in Sydney, Australia, and began working in the city's record stores while studying for a degree in Anthropology and English literature. After a couple of years spent in London working for Blackmarket Records and Juno Records, Christine relocated to Berlin over a decade ago.
Jo Kendall teaches Music Journalism and Music Production at BIMM Music Institute London. Jo has nearly 20 years of experience working in the offices of various rock music titles from Kerrang! to Q Online to Classic Rock.
Learn more about the lecturers at your preferred BIMM Music Institute location:
The best way to learn your trade is by doing it for real. And our specialist Careers and Industry team are here to help you learn by doing. Armed with invaluable contacts and industry connections, they’ll find you the opportunities that money can’t buy – and help bring your portfolio to that next level.
Any questions?
For any questions regarding our Music Marketing, Media & Communication courses or if you’d like more information on how to apply to BIMM Music Institute, please contact our Enquiries Team on 01273 840 346 or email [email protected].
