Laura Davidson launches live consultancy, Amigas

12 April, 2021

After graduating from BIMM Institute Brighton, Laura found that she had a deep-rooted passion for the live music industry as well as nurturing the best emerging talent, and delivering the best live experience for the artists and their audience. Going on to work with some UK heavyweights, the likes of Sam Smith, Ellie Goulding, Alt J, FKA Twigs, Sampha, Wolf Alice, Disclosure, Rex Orange County and so many more. 

Now, with almost 20 years in the industry, Laura has gone from booking events in Brighton as a local promoter to launching Goldenvoice UK for LA-based AEG, one of the world’s leading live entertainment companies.

Her expertise was required by Bonobo and The xx, on their more recent album campaigns to ensure an impactful re-entry into the market after Covid. Laura also boasts the record number of consecutive shows at Brixton Academy with The xx, a massive eight shows!

Her success doesn’t stop there, she was instrumental in the founding of the All Points East festival in London. Her vast network of industry contacts has led to her working with some huge brands too, Jägermeister, Firestone, American Express, Red Bull, and Lyle & Scott to name a few.

More about Amigas

Her new company, Amigas, offers a variety of live services including artist development, live consultancy, as well as bespoke and curated events. The consultancy consists of industry-leading women professionals including promoters, producers, and curators with an aim to build back the live sector in a new way, with a focus on sustainability, inclusivity, and innovation. All this, whilst challenging the traditional approach to events.

Amigas and its expert team are ready to work alongside artists, agents, management, labels, venues, and brands on all of their live needs. 

On the announcement, Davidson said:

“Amigas was born from a desire to rebuild the live sector – not exactly as it was, but anew. The pandemic has meant that we are all looking at our lives, and what we want to go back to. For me, that’s live music and I see this as an opportunity to do it differently.”

Sustainability, inclusivity, and innovation are really important to me and will be a big part of what we do and how we work,” Davidson continued. “We want to work on projects, and with artists and partners, who share these same values, and that energise and inspire us. In creating Amigas I am hoping to facilitate, inspire and empower women from all backgrounds to enter the live music industry, which means pushing for a big cultural shift. As well as aiming for all of our events to be carbon neutral, we want to embrace new opportunities in the streaming space, even when full capacity gigs return. We want to bring joy to artists and audiences, and for Amigas to have a positive impact on the live industry when it returns.”

Amazing work from Laura, so proud! Find out more student success stories, here!

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