Why study Music Marketing?
Your future in global media and music starts here. Our Music Business, Events and Media degree at BIMM Music Institute is designed for ambitious creatives who want to lead, manage and innovate across the creative industries.
With expert lecturers, state-of-the-art facilities and exclusive work experience opportunities, you’ll gain the skills, confidence and connections to thrive as a modern media trailblazer.
Created by the industry, for the industry, our hands-on degree will ensure you graduate as an adaptable and well-informed media professional, confident in creating content that achieves genuine impact.
Key facts
World-class lecturers
Available as an industry-led undergraduate degree
Unrivalled industry internships and real opportunities
Highly vocational with a strong theoretical and academic basis
Masterclasses with industry experts
Available at all BIMM Music Institute UK locations
What to expect
We want our graduates to be as prepared as possible when they enter the ever-evolving media industry. That’s why we put practical experience right at the heart of our curriculum. Throughout the degree, you’ll dive into contemporary case studies, tackle live industry briefs, and build a portfolio that showcases your unique skill set.
Whether you’re creating a TikTok marketing campaign for an emerging artist, recording your own podcast series, honing your journalistic and investigative skills on the student magazine, or developing your expertise in design and photography – you’ll learn through doing. You’ll also discover how new digital technologies, such as AI, are constantly transforming the global media landscape.
Our teaching spans skill-specific workshops, collaborative projects, industry masterclasses and one-to-one mentoring from media and marketing pros. From your very first day, you’ll be engaging directly with the music industry and carving a space for yourself within it.
Choose your path
Throughout this three-year degree, you’ll build a strong foundation in music marketing, digital branding, commerce, and event promotion through real-world projects and industry placements.
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Year One: Establish your base with marketing, music publishing, artist management, live music, and industry structures.
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Year Two: Dive into digital marketing strategies, social media trends, financing, and specialist areas like label management or touring.
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Year Three: Lead innovation and audience engagement, supported by modules in industry futures, final major projects, music law and ethics.
With close industry ties, internships, live briefs, and networking opportunities, you’ll graduate with the practical skills, strategic insight, and professional connections to excel in music marketing, artist services, event promotion, or creative business roles.
At BIMM, we’re committed to giving you real industry experience. Our longstanding partnerships with key players in the music business are what set us apart.
Across all three years of your degree, you’ll have access to placements, internships and paid opportunities that build essential workplace skills. Our dedicated Creative Futures Team has helped students secure placements with major businesses like BBC Introducing, Aardman Animation and Sony Music – and you could be next.
The Creative Futures Team provide one-to-one sessions where you’ll receive personalised careers guidance. They’ll also alert you to all the relevant job opportunities and internships that come in from our industry partners.
Graduates from this course have gone on to build careers at major record labels including Sony, Warner and Universal, working across marketing, PR, and media. Our graduates have also found success at production companies such as the BBC and Channel 4, at festivals like Glastonbury, and at media outlets like Pitchfork and CRACK Magazine.
At BIMM, our renowned industry masterclasses offer you the unique opportunity to connect with some of the most influential and successful figures in the music industry. We’ll put you in a room with pioneering entrepreneurs, top journalists and marketing experts, who share their journeys, insights and advice into music and media.
We’ve welcomed legends like Glastonbury mastermind Sir Michael Eavis, PR icon Jane Savidge, music exec Charlie Pinder and the late Jamal Edwards MBE – all of whom offered their career tips, inspiring stories and unmatched wisdom to help our students navigate the industry.
Whether your passions lie in broadcasting, PR, journalism, data analytics or social media marketing, you’ll learn from lecturers who’ve been there and done it.
Our faculty comprises professionals from across the music and media spectrum, each one bringing key insider knowledge to their teaching. With their in-depth knowledge of current and emerging industry trends, they’ll ensure that you stay ahead of the curve in your research and practice.
BIMM Music Institute is part of BIMM University, which also includes Performers College, MetStudios, BIMM University Berlin and MetFilm School. Many of our schools share campuses, allowing for collaboration between students studying different disciplines.
Throughout your degree, you’ll not only be able to work with aspiring musicians, entrepreneurs and events professionals, but also with passionate filmmakers, performers and video game creators. You’ll have the chance to review gigs or albums, produce engaging content, and work across a variety of creative fields. This immersive environment will give you invaluable industry experience while helping you build a diverse professional network.
Any questions?
For any questions regarding our Music Business, Events and Media course or if you’d like more information on how to apply to BIMM Music Institute, please contact our Enquiries Team on 01273 840 346 or email [email protected].
