Why study Music Marketing?
If you’re aiming for a successful career in the global media and music industries, studying music marketing is a powerful way to get there. The Music Business, Events and Media degree course at BIMM Music Institute is built for ambitious professionals ready to lead, manage and innovate across the creative industries.
With expert tutors, state-of-the-art facilities and unique work experience opportunities, you’ll gain the skills, confidence and connections to thrive as a modern media trailblazer.
Created by the industry, for the industry, our hands-on degree will ensure you graduate as an adaptable and well-informed media professional, confident in creating content that achieves genuine impact.
Key facts
World-class lecturers
Available as an industry-led Undergraduate Degree
Unrivalled industry internships and real-world opportunities
Highly vocational with a strong theoretical and academic basis
Masterclasses with industry experts
Available at all BIMM Music Institute UK locations
What to expect
We want our graduates to be as prepared as possible when they enter the ever-evolving media business. That’s why, at BIMM, we put practical experience right at the heart of our curriculum. Throughout the degree, you’ll dive into contemporary case studies, tackle live industry briefs, and build a portfolio that showcases your unique skill set.
Whether it’s creating a TikTok marketing campaign for an emerging artist, recording your own podcast series, scripting and producing for radio and TV shows, honing your journalistic and investigative skills on the student magazine, or developing your expertise in design and photography – you’ll learn through doing. You’ll also discover how new digital technologies, such as AI, are constantly transforming the global media landscape.
Our cutting-edge teaching spans skill-specific workshops, collaborative projects, industry masterclasses and one-to-one mentoring from media and marketing pros. From your very first day, you’ll be engaging directly with the music industry and carving a space for yourself within it.
Choose your path
Throughout this three-year degree, you’ll build a strong foundation in music marketing, digital branding, commerce, and event promotion through real-world projects and industry placements.
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Year One: Establish your base with marketing, music publishing, artist management, live music, and industry structures.
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Year Two: Dive into digital marketing strategies, social media trends, financing, and specialist areas like label management or touring.
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Year Three: Lead innovation and audience engagement, supported by modules in industry futures, final major projects, music law and ethics.
With close industry ties, internships, live briefs, and networking opportunities, you’ll graduate with the practical skills, strategic insight, and professional connections to excel in music marketing, artist services, event promotion, or creative business roles.
At BIMM, we’re committed to providing valuable industry experiences, and our longstanding partnerships with key players in the music business are what set us apart.
With numerous placements, internships and paid employment opportunities available across all three years of the degree, you’ll develop essential industry knowledge and workplace skills. Our incredible Creative Futures Team has helped students secure placements at BBC Introducing, Aardman Animation and Sony Music, among others.
The Creative Futures Team offer one-to-one sessions where you’ll receive personalised careers guidance. They’ll also alert you to all the relevant job opportunities and internships that come in from our industry partners.
Students on this course have gone on to work at major record labels – including Sony, Warner and Universal – in various marketing, PR and media roles. Our graduates have also found success at production companies such as the BBC and Channel 4; at festivals like Glastonbury; and at media outlets like Pitchfork and CRACK Magazine.
At BIMM, our renowned industry masterclasses offer you the unique chance to connect with some of the most influential and successful figures in the music industry. We’ll put you in a room with prolific entrepreneurs, top journalists and marketing gurus, who share their exciting and varied journeys into music and media.
We’ve welcomed legends like Glastonbury mastermind Sir Michael Eavis, PR icon Jane Savidge, music exec Charlie Pinder and the late Jamal Edwards MBE – all of whom offered their career tips, inspiring stories and unmatched wisdom to help our students navigate the industry.
Whether your passions lie in broadcasting, PR, journalism, data analytics or social media marketing, you’ll learn from lecturers who’ve been there and done it.
Our faculty comprises professionals from across the music and media spectrum, each one bringing key insider knowledge to their teaching. With their in-depth knowledge of current and emerging trends in the business, they’ll ensure that you stay ahead of the curve in your research and practice.
BIMM Music Institute is part of BIMM University, which also includes Performers College, MetStudios, BIMM University Berlin and MetFilm School. Many of our schools share campuses, allowing for collaboration between students studying different disciplines.
Throughout your Music Marketing, Media, and Communication degree, you’ll not only be able to work with aspiring musicians, entrepreneurs and events professionals, but also with passionate filmmakers, performers and video game creators. You’ll have the chance to review gigs or albums, produce engaging content, and work across a variety of creative fields. This immersive environment will give you invaluable industry experience while helping you build a diverse professional network.
Any questions?
For any questions regarding our Music Marketing, Media & Communication courses or if you’d like more information on how to apply to BIMM Music Institute, please contact our Enquiries Team on 01273 840 346 or email [email protected].
