BA (Hons) Music Business, Events and Media

The first Creative Industries module will introduce you to the strategies and tools to set you on the right path toward pursuing a successful career. Whether focused on a particular career goal or considering several future possibilities, you will broaden your knowledge of the opportunities available to you as a future creative industry professional.

This module focuses on how to plan a tour or series of events at a grassroots level. You will gain valuable knowledge in dealing with contracts, managing staff and equipment, booking venues, and understanding technical production and show design. The module will give you the skills required to effectively manage budgets and finances as well as your teams well being whilst on the road.

You will learn to produce live events in a number of creative disciplines including music, comedy, film, E-sports and the performing arts. You will also gain insight into the specific needs of these disciplines including audio, lighting, transport, set, special effects, venue choice and ticketing.

You will look at liaising with promoters and agents effectively and the processes involved in pre-planning, execution, and post evaluation of events from the perspective of a number of different parties, including the performer, event manager, and the audience.

The module will focus on taking a creative discipline into the live event sphere and give you the tools needed to effectively produce events and tours in a diverse range of different ways.

You’ll develop a creative idea from first concept to a clear, persuasive pitch. Working with real or simulated briefs, you’ll define audiences, set communication goals, and plan how ideas work across media and platforms. The module focuses on strategic thinking, justification, and pitching ideas with confidence.

This module explores how artists are discovered, developed, and released into the market.

You’ll learn the fundamentals of A&R, release planning, and artist management, examining how creative talent is nurtured and turned into commercial success. Through case studies and practical tasks, you’ll gain insight into the processes behind signing, releasing, and promoting music across today’s industry.

In this module, you will further develop your investigative skills, exploring relevant underlying concepts and principles and interpreting these within the context of your area of study. You will explore the nature of creativity, the wider context of the industry and practice reflective techniques.

You will also evaluate sources and consider issues such as potential biases and cultural diversity. This evaluation will contribute to developing an enhanced awareness of your creative identity and greater insight into the topics that inspire and motivate you. In addition, you will improve your understanding of how your area of interest intersects with the wider creative industry.

Using academic enquiry, you will develop a reflective journal to evaluate your strengths and areas for self-development in relation to your studies, careers and personal aspirations. This investigative work will help establish a connection between the skills you have identified concerning specific careers and areas of the industry, enhancing your understanding of what is required to be a successful professional practitioner.

This module focuses on how to plan a tour or series of events at a grassroots level. You will gain valuable knowledge in dealing with contracts, managing staff and equipment, booking venues, and understanding technical production and show design. The module will give you the skills required to effectively manage budgets and finances as well as your teams well being whilst on the road.

You will learn to produce live events in a number of creative disciplines including music, comedy, film, E-sports and the performing arts. You will also gain insight into the specific needs of these disciplines including audio, lighting, transport, set, special effects, venue choice and ticketing.

You will look at liaising with promoters and agents effectively and the processes involved in pre-planning, execution, and post evaluation of events from the perspective of a number of different parties, including the performer, event manager, and the audience.

The module will focus on taking a creative discipline into the live event sphere and give you the tools needed to effectively produce events and tours in a diverse range of different ways.

Summary

Developing practical content creation skills is essential in music marketing and content creation, as it enables you to create engaging and compelling content that resonates with your target audience. Photography, image editing, audio recording, sound editing, and graphic design are key tools that can be deployed to create high-quality content. By developing proficiency in these tools, music marketers and content creators can create professional-grade content that resonates with their target audience.

Module Aims

This module will help you develop technical skills appropriate for content creation across a range of platforms. Additionally, this module will help you develop the following graduate attributes:

• Employability
• Creativity

The rapidly evolving music business is a multi-faceted, technologically driven industry. Effective music industry practitioners must understand how the numerous businesses, organisations and professionals operate, how they work alongside each other and interconnect. Furthermore, due to the rate of change, it is essential to make informed predictions about the future of the industry and evolve operations accordingly. This module is designed to offer you a holistic perspective of the industry, from where you can clearly identify conventions, standard working practices and growth areas.

Summary

This module will build on the skills you developed in your first year. In The Creative Industries and You module, you utilised concepts and principles to explore the nature of creativity, developing a short and longer-term plan for your personal and professional practice.

In this module you will carry out an individual investigation, utilising secondary research to investigate the lineage of your creative practice. You will directly apply ideas to your own discipline and development, selecting an area of investigation relevant to your own practice, and communicating your argument in writing or via a narrated slide presentation. The concepts you explore in this module, including your positionality and identity, are themes you will encounter frequently as a creative professional.

Module Aims

By examining existing case studies and undertaking a research case study you will further develop secondary research skills and contextualise your professional identity. The research methods and study skills you develop throughout this module will prepare you for next year’s Final Project, in which you will self-direct a significant piece of academic, creative and/or professional practice. Additionally, this module will help you develop the following graduate attributes:

• Global Awareness
• Self-awareness
• Intellectual curiosity
• Professionalism

The UK music industry has seen growth and expansion in recorded music, publishing and live events, highlighting an industry ripe for entrepreneurial development. Recent enterprising examples have seen entrepreneurs collect waste left at festivals and transform it into usable products sold for charitable organisations benefitting society and the environment and creating an economy where there wasn’t one previously. This module is designed to get you thinking about the music industry as a whole, both nationally and globally, to consider what gaps might exist for new business or what services could be created for new customer bases.

Throughout the module, you will consider what tools you need to create the next industry product or service, as well as how to relate this to self-employment and wider creative industries.

This module explores how artists, events and creative brands grow and engage their audiences. You’ll analyse audience data, develop marketing strategies, and design creative campaigns that drive attention, attendance or sales. The focus is on research-led decision-making and real-world audience growth.

Summary

In the Defining Your Practice in Context module, you evaluated the lineage and traditions of your creative practice, investigating how it connects to artistic and industry practices. This module will require you to utilise your acquired knowledge to plan and create, collaboratively, a piece of work that links to your practice. Collaborating with others can help you develop new and innovative ideas and can also help you develop confidence as a creative practitioner whilst practising your communication, project management, reflection and feedback skills.

Module Aims

• To develop collaborative working practices.
• To plan and execute a creative project.
• To document your creative process including the nature of your collaboration.
• Seek and use developmental feedback.
• Evaluate the nature of teamwork, communication and collaboration.
• Appraise your professional values, ethics and goals.

Additionally, this module will help you develop the following graduate attributes:

• Employable and Entrepreneurial.
• Creative, Collaborative and Connected.
• Socially Responsible.
• Self-awareness.
• Professionalism.

The UK music industry has seen growth and expansion in recorded music, publishing and live events, highlighting an industry ripe for entrepreneurial development. Recent enterprising examples have seen entrepreneurs collect waste left at festivals and transform it into usable products sold for charitable organisations benefitting society and the environment and creating an economy where there wasn’t one previously. This module is designed to get you thinking about the music industry as a whole, both nationally and globally, to consider what gaps might exist for new business or what services could be created for new customer bases.

Throughout the module, you will consider what tools you need to create the next industry product or service, as well as how to relate this to self-employment and wider creative industries.

You’ll examine how festivals and large-scale live events are planned and delivered behind the scenes. Using real industry case studies, you’ll explore programming, logistics, teams, audience experience and risk. The module builds practical insight into how complex live events operate in reality.

Module Summary:

This module will enable you to apply the skills and knowledge that you have gained during your studies at BIMM
University and produce an extended piece of work exploring your creative practice. You will generate a project idea then extend and develop this project through to completion.

You can choose from three approaches:

• Practice research
• Enterprise work
• Extensive text-based output

You are advised to consider the approach for your project choice carefully and think about how It aligns with your personal and professional objectives. Please refer to Final Project: Glossary of Terms and Definitions

Module aims:

• You will be able to deliver an extended piece of work that explores your creative practice
• You will be able to contextualise your project with reference to previous practices and existing literature.
• You will be able to link your work to a methodological framework.
• You will be able to critically reflect on the strengths and weaknesses of your work.
• You will be able to share your work and ideas in a supportive and inclusive environment.

This module provides an in-depth exploration of emerging trends, innovations, and challenges shaping the future landscape of the media and marketing, music business and events industries.

Through critical analysis of industry developments, case studies, and expert insights, you will gain a nuanced understanding of the evolving dynamics within media consumption patterns, technological advancements, regulatory changes, and societal shifts.

This module focuses on how strategic decisions are made across music, media and live industries. You’ll analyse power, influence and positioning using real organisations and contemporary case studies. The emphasis is on critical thinking, strategic judgement and articulating informed professional positions.

Module Summary:

This module will enable you to apply the skills and knowledge that you have gained during your studies at BIMM
University and produce an extended piece of work exploring your creative practice. You will generate a project idea then extend and develop this project through to completion.

You can choose from three approaches:

• Practice research
• Enterprise work
• Extensive text-based output

You are advised to consider the approach for your project choice carefully and think about how It aligns with your personal and professional objectives. Please refer to Final Project: Glossary of Terms and Definitions

Module aims:

• You will be able to deliver an extended piece of work that explores your creative practice
• You will be able to contextualise your project with reference to previous practices and existing literature.
• You will be able to link your work to a methodological framework.
• You will be able to critically reflect on the strengths and weaknesses of your work.
• You will be able to share your work and ideas in a supportive and inclusive environment.

This module provides an in-depth exploration of emerging trends, innovations, and challenges shaping the future landscape of the media and marketing, music business and events industries.

Through critical analysis of industry developments, case studies, and expert insights, you will gain a nuanced understanding of the evolving dynamics within media consumption patterns, technological advancements, regulatory changes, and societal shifts.

This module prepares you to enter the creative industries with confidence, reflecting on your learning and industry experiences to assess readiness for professional practice. Through workshops and peer discussions, you will develop creative assets and a portfolio that showcases your unique identity, skills, and career plans.