How to Create Opportunities in Uncertain Times

Free Webinars

As the global pandemic has cancelled or shut down many of our traditional means of experiencing music, it has also allowed for savvy and creative minds to come up with new means and methods to connect with fans and build an audience.

Sign up for our new four-part webinar series to explore innovative and inventive ways to thrive outside the expected means of the industry, and learn about the exclusive topics that form our brand new Music Business and Music Marketing, Media and Communication (MMMC)  undergraduate courses.

Hosted by Dr Jennifer Otter-Bickerdike and Joe Sparrow, this unique series of workshops will give you an insight into our newly designed course that reflects the needs of the fast-paced industry of digital marketing – with a focus on the music industry.

It’s sometimes easy to forget just how many cogs are in motion behind the scenes when a brand-new artist’s music video goes viral, when a debut record reaches #1, or when an industry newcomer scoops the surprise win at a music awards ceremony. That’s because behind every successful artist campaign is a team of music industry professionals, including digital marketers, content creators and managers, PR reps, journalists, broadcasters and distributors. With these workshops, you’ll have an exclusive insight into the behind the scenes of the music industry and the fascinating topics that our students will delve into and explore on our new MMMC course.

The workshops are completely free of charge and open to everyone, so be sure to click on the links below to register and secure your spot.

Online events and strategies

30thApril @ 18:00 CEST/ 17:00 BST

In this webinar, we will look at various ways you can use the global connectivity provided by the internet to make new connections with fans, produce interesting and provocative events and utilize fresh tools to create marketing campaigns in ways not previously considered.

Book your place today


Personal brand building and management

7thMay @ 18:00 CEST/ 17:00 BST

While the idea of making yourself a brand may seem a bit cringy, it is a basic necessity in the competitive marketplace. A unique and clear point of view can be your unique selling point. In this webinar, we will be discussing ways to identify what your brand is about, how to succinctly express this on-line as well as how to use your unique self to connect with fans, followers and tastemakers.

Book your place today


Social media

14thMay @ 18:00 CEST/ 17:00 BST

Are you addicted to social media or cringe at the thought of sharing anything online at all? In this webinar, we discuss how best to create, manage and evolve a social media following that is authentic and bespoke to your vision and ideals.

Book your place today



21stMay @ 18:00 CEST/ 17:00 BST

Vinyl has been the comeback story of the last decade. But in the current climate, will it still be a relevant and important medium? Should you be thinking of using vinyl as a marketing and or promotion tool for a band you are working with? How or will it still be relevant in a post-Corona world?

Book your place today


Meet Your Hosts

Dr Jennifer Otter-Bickerdike

Dr Jennifer Otter-Bickerdike is a media and music academic and author, specialising in fan culture, the cult of dead celebrity, music and music heritage. She has written and presented extensively on fandom and media, using her experience as a former American music industry and Silicon Valley executive to explore a range of societal issues and behaviours.

In the past, Jennifer has worked with the likes of Nirvana, Pearl Jam, Eminem and Dr. Dre. More recently, she’s been a huge influence in the coordination, editing and collaboration process of our new MMMC course.

Joe Sparrow

Joe writes for music industry analysis and news service Music Ally, analysing music-tech startups. He also hosts their weekly online video panel discussion, talking to experts about current music industry developments.

Joe also runs the influential new music blog ‘A New Band A Day’ since 2008 and works in a developmental role with new artists. This led to him being nominated for the ‘Indie Champion Award’ by the UK’s Association of Independent Music.

He’s particularly excited by music’s continued transition into the tech space, with extensive experience and a network of connections in the worlds of online music discovery, song distribution and online artist services.

Joe has worked to organise and operate major live events at SXSW, The Great Escape and Tech Open Air and has worked in music marketing, PR, and plugging.

He also occasionally pops up on UK national music radio as a guest and commentator, including half-hour takeovers of BBC 6 Music.

Joe is also a Module Leader for Music Business and Industry Placement at BIMM Institute Berlin.

Remember to sign up and secure your spots for the webinar workshops. We look forward to welcoming you.

POSTED ON: April 22, 2020
  • Berlin, Hamburg