How To Become A Northern Powerhouse – Pursuing A Career In The Music Industry

If you dream of working in the music industry, promoting artists, building social campaigns or creating world-conquering live events then join us for How To Become A Northern Powerhouse: Pursuing a Career in the Music Industry on Saturday 21st March at BIMM Institute Manchester.

Hosted by Dr Jennifer Otter-Bickerdike, our exclusive event will feature an intimate in-conversation with Will Sergeant of Echo & the Bunnymen, Jeremy Pritchard of Everything Everything and Manchester rock band PINS.

Get an exciting insight into the lives of music industry professionals and how our Music Business, Event Management and brand-new Music Marketing, Media and Communication (MMMC) courses could help take you there.

You’ll get to meet industry professionals and current student ambassadors from our BA (Hons) Music Business, BA (Hons) Event Management and BA (Hons) Music Marketing, Media and Communication courses. You will also get information on how you could combine your passions and apply for a Joint Honours course.

Part One of the Event

The day will start at 15:00 with a music industry panel featuring Aniff Akinola (Universal Music Publishing Group), Beth Parnell (Bandwagon Press) and our MMMC Course Leader John McCready. You’ll have the chance to grab some refreshments and mingle with our student ambassadors.

Part Two of the Event

Our event will finish off with an in-conversation with Will Sergeant, one of the founding members of the iconic Echo and the Bunnymen, Mercury Prize Ivor Novello nominated Jeremy Pritchard (Everything Everything) and indie darlings and Iggy Pop-endorsed PINS. Chat with the artists after the panel about their experiences and careers as music industry professionals.

Members of our Student Support, Admissions and Finance teams will also be on hand to answer any questions, give you a tour of our college and ensure you’re fully informed and have all your inquiries answered. We can’t wait to see you soon!

Book Your Place

To book your place contact our admissions team directly at [email protected], call 08442 646666 or through Live Chat.

Meet Your Panellists

Will Sergeant
Will is best known for his work as songwriter and inventive guitarist with Echo & The Bunnymen – with whom he has recorded and performed worldwide for forty-one years. He also has long-term ties with the experimental side of life, in the fields of performance, recording and the visual arts. He has produced solo and collaborative works since the 1970s.

Will is a renowned guitarist that has influenced many bands and artist from around the world, including U2, Moby, Red Hot Chili Peppers, Coldplay, Richard Hawley, Radiohead and many others.

Jeremy Pritchard
Jeremy is the bass player for the Manchester-based indie group Everything Everything. The band have released four critically acclaimed albums and have twice been shortlisted for the Mercury Music Prize.

PINS are an English rock band, formed in Manchester in 2011. The group consists of singer/guitarist Faith Vern, guitarist Lois MacDonald and bassist Kyoko Swan. Influenced by bands including  My Bloody Valentine, Jesus and Mary Chain, and Hole, PINS have gone on to forge a sustained touring career.

Aniff Akinola
Aniff is renowned vocalist, writer, producer and ex label owner, One half of cult hip-hop outfit Chapter and Verse, co-writer of A Guy Called Gerald’s classic house anthem ‘Voodoo Ray’ and co-writer and performer on the late Kirsty McColls’ hit ‘Walking Down Maddison’.

Beth Parnell
Beth Parnell is a Music PR with over 18 years experience in the Music industry, having worked at Sony Music, Purple PR and SJM Concerts. For the past 6 years she has run her own PR agency, Bandwagon Press, working with the likes of Sophie Ellis-Bextor, Deptford Northern Soul Club and The Orielles, and is also currently Head of Press at RCA Records.

John McCready
John is Course Leader for MMMC and Music Journalism at BIMM Manchester. He has written extensively for the NME, The Face, Mojo and ID magazine. John has also compiled and written sleeve notes for artists including  New Order and The Stone Roses.

Dr. Jennifer Otter-Bickerdike
Your host for the day, Dr. Jennifer Otter Bickerdike is a media and music academic and author, specialising in fan culture, the cult of dead celebrity, music and music heritage. She has written and presented extensively on fandom and media, using her experience as a former American music industry and Silicon Valley executive to explore a range of societal issues and behaviours.

Jen‘s last project, the #1 charting Why Vinyl Matters, is a manifesto about the importance of vinyl as a cultural object and features interviews with a variety of fans, including Tim Burgess, Henry Rollins and Fatboy Slim.

Jen has recently been signed to Faber & Faber to write the complete biography of Nico and is the associate producer of the documentary, Vinyl Revival. She also is a Global Music Ambassador at BIMM.

POSTED ON: January 24, 2020
  • Manchester