Dalia Jaffar

Introduction to Digital Music Lecturer *

Dalia teaches Music Business at BIMM Institute Manchester. As a classically trained opera singer, Dalia was awarded a vocal scholarship at the RNCM whilst studying at Manchester Business School. This led to her becoming the lead singer in an established soul function band, alongside session artists working with the Brand New Heavies, Finley Quay, Plan B, London Elektricity and The Riot Jazz Brass Band.

Then, following a distinction in MSc Digital Marketing Communications, she gained almost 10 years' experience in multi-channel marketing across various sectors including education, charity, food and design, as well as through developing and growing her own plant-based food and nutrition brand.

Her marketing specialities include managing up to £1 million marketing budgets across all digital channels, including websites, SEO, paid search, email, social media, display, content development and analytics, as well as the end-to-end development of campaigns for radio, outdoor, national press, guerrilla marketing and events. A keen interest in training and development has led to becoming a tutor at BIMM.

* Freelance lecturer
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