Executive Management Group

Adam joined BIMM in January 2011, having worked in the Further Education sector since 2008 as Finance Director of an Apprenticeships training provider.

Before moving into the education sector, Adam held a number of senior finance and general management roles with organisations including Travelex Currency Services (Finance Director), DX Services (Divisional Managing Director) and Hays plc (Group Corporate Development Manager & Financial Controller). Adam is a Chartered Accountant and qualified with PwC. He also has an Economics degree from the University of Bath.

Bernard has over ten years of experience in the finance sector. In his current role as Group Director of Finance, he makes sure that a strong financial, strategic and commercial focus is maintained across the group. He first joined BIMM in 2016 as our Group Financial Controller, before being promoted.

Before joining us at BIMM, Bernard spent several years in senior finance roles in the healthcare PR and media sectors. He has also held group finance roles at Barclays Bank and Nuffield Health and trained to become a Chartered Accountant at Baker Tilly.

Bernard also competed as a junior international athlete, winning a silver medal at the Commonwealth Youth Games.

David previously worked with KPMG. He has a degree in Business Administration from Cardiff University and qualified as a Chartered Accountant with a City accountancy firm.

Throughout his career, David has worked with a number of private equity-backed businesses. His most recent roles include senior finance positions at Espresso Education – a provider of digital content for schools across the UK – and IPS Specials, a pharmaceutical manufacturing company.

Dara joined BIMM in 2009 and played a major role in establishing our college in Dublin and our relationship with Technological University Dublin. She has excellent music industry contacts and a wide network, particularly in Ireland.

Before joining BIMM, Dara spent eight years in the fashion industry before moving into entertainment, events and music from 2003, when she established a record label with a distribution deal through Universal Music Ireland. During this time, Dara also produced two Irish theatre shows which toured in Europe and acted as manager for pop and classical artists.

Vaseema has over 30 years’ experience in vocational creative, visual and performing arts education and has been with BIMM since 2005, initially joining us as College Principal for BIMM Brighton.

Having played an important role in the management team – and in the development and launch of all BIMM colleges in the UK and Germany – Vaseema now heads up the BIMM Group’s ongoing business development. Her focus is the exciting new sector of Performing Arts and our further development in Europe, where she looks after BIMM Berlin and BIMM Hamburg.

Vaseema is dedicated to making sure all BIMM Group students have the best possible opportunities to progress into successful careers in the creative arts industries, that what they study is relevant to current practice, and that they’re directly connected to professionals in the specialist fields they aspire to join.

David joined BIMM in 2012 as Group Marketing Director, responsible for international development, marketing, branding and PR across the group. Today, he is our Employability & Product Development Director.

He is a strategy, marketing & business improvement specialist with over 20 years’ senior experience with organisations in Business Services, IT & Education in Europe, Asia and North America. He is a Net Promoter System (NPS) practitioner and has a degree in Social Policy from the University of Wales and an MBA.

As well as being our UK Recruitment & Admissions Director, Julia is also a passionate and dedicated musician with extensive experience in the industry. She first joined BIMM as our Head of Admissions in 2006, and then went on to become College Principal of our London college in 2014.

Julia has worked across a variety of music industry roles and has been a professional bassist for the last 18 years. She’s worked at record labels (including Island Records, Universal and Warner Music Group), in live bookings, radio presenting, tour management, media production (BBC) and has also set up her own indie record label, Prescriptions.

Tom has over ten years of experience in youth and education marketing. As Director of Marketing Services and Customer Experience, he is focused on how the group engages with its customers at every point of their decision-making journey – from marketing to admissions to enrolment and everywhere in between. He first joined BIMM in 2016 as Head of Marketing, before being promoted.

Prior to joining BIMM, Tom held senior digital marketing positions at Study Group International and TUI Travel. He also has a Communication Design degree from the University of Brighton.