Executive Management Group

Adam joined BIMM in January 2011, having worked in the Further Education sector since 2008 as Finance Director of an Apprenticeships training provider.

Before moving into the education sector, Adam held a number of senior finance and general management roles with organisations including Travelex Currency Services (Finance Director), DX Services (Divisional Managing Director) and Hays plc (Group Corporate Development Manager & Financial Controller). Adam is a Chartered Accountant and qualified with PwC. He also has an Economics degree from the University of Bath.

Andrew joined BIMM Institute London (incorporating Tech Music School) in June 2010 as Principal. Previously, he was Deputy Principal and Director of Studies at Leeds College of Music where he was responsible for the introduction of popular music and music production to the conservatoire. He was made Professor of Music in 2008 in recognition of his contribution to music education within the conservatoire sector.

Andrew oversaw the review and expansion of BIMM Institute London’s academic portfolio, including the introduction of Music Production, and the relocation of the college from Acton to Fulham in 2013.

In July 2014, Andrew took up the newly created role of Director of Academic Development & Quality Assurance, responsible for these functions in the UK, Ireland and overseas. In September 2016, he became Academic Director and Provost, responsible for learning and teaching, quality assurance and enhancement, research and enterprise, and academic development across the BIMM Group. Andrew is Chair of the BIMM Institute Academic Board, the institution’s senior academic committee.

Andrew trained as a composer with John Pickard and Jeffrey Lewis at University of Wales, Bangor and holds an MMus in Composition and Twentieth Century Studies. He has extensive experience in Higher Education music curriculum development, having worked for the Open University on institutional accreditation and validation panels, and for the Quality Assurance Agency as a reviewer. Andrew has given a number of conference papers on music curriculum development and approaches to learning and teaching, and was a founding member of the Editorial Board of the Journal of Music, Technology and Education published by Intellect. He was also a member of the Quality Assurance Agency panel that reviewed and produced the revised Subject Benchmark Statement for Music in 2016.

Bernard has over ten years of experience in the finance sector. In his current role as Group Director of Finance, he makes sure that a strong financial, strategic and commercial focus is maintained across the group. He first joined BIMM in 2016 as our Group Financial Controller, before being promoted.

Before joining us at BIMM, Bernard spent several years in senior finance roles in the healthcare PR and media sectors. He has also held group finance roles at Barclays Bank and Nuffield Health and trained to become a Chartered Accountant at Baker Tilly.

Bernard also competed as a junior international athlete, winning a silver medal at the Commonwealth Youth Games.

David previously worked with KPMG. He has a degree in Business Administration from Cardiff University and qualified as a Chartered Accountant with a City accountancy firm.

Throughout his career, David has worked with a number of private equity-backed businesses. His most recent roles include senior finance positions at Espresso Education – a provider of digital content for schools across the UK – and IPS Specials, a pharmaceutical manufacturing company.

Dara joined BIMM in 2009 and played a major role in establishing our college in Dublin and our relationship with Technological University Dublin. She has excellent music industry contacts and a wide network, particularly in Ireland.

Before joining BIMM, Dara spent eight years in the fashion industry before moving into entertainment, events and music from 2003, when she established a record label with a distribution deal through Universal Music Ireland. During this time, Dara also produced two Irish theatre shows which toured in Europe and acted as manager for pop and classical artists.

Vaseema has over 30 years’ experience in vocational creative, visual and performing arts education and has been with BIMM since 2005, initially joining us as College Principal for BIMM Brighton.

Having played an important role in the management team – and in the development and launch of all BIMM colleges in the UK and Germany – Vaseema now heads up the BIMM Group’s ongoing business development. Her focus is the exciting new sector of Performing Arts and our further development in Europe, where she looks after BIMM Berlin and BIMM Hamburg.

Vaseema is dedicated to making sure all BIMM Group students have the best possible opportunities to progress into successful careers in the creative arts industries, that what they study is relevant to current practice, and that they’re directly connected to professionals in the specialist fields they aspire to join.

David joined BIMM in 2012 as Group Marketing Director, responsible for international development, marketing, branding and PR across the group. Today, he is our Employability & Product Development Director.

He is a strategy, marketing & business improvement specialist with over 20 years’ senior experience with organisations in Business Services, IT & Education in Europe, Asia and North America. He is a Net Promoter System (NPS) practitioner and has a degree in Social Policy from the University of Wales and an MBA.

Felice joined BIMM in 2018 and heads up the brand and marketing department for the BIMM Group.

Before joining BIMM, Felice worked in brand and marketing roles in both public and private sector organisations. She has held senior roles within agencies, providing strategic marketing direction to a diverse range of commercial businesses in education, healthcare, retail and finance.

As well as being our UK Recruitment & Admissions Director, Julia is also a passionate and dedicated musician with extensive experience in the industry. She first joined BIMM as our Head of Admissions in 2006, and then went on to become College Principal of our London college in 2014.

Julia has worked across a variety of music industry roles and has been a professional bassist for the last 18 years. She’s worked at record labels (including Island Records, Universal and Warner Music Group), in live bookings, radio presenting, tour management, media production (BBC) and has also set up her own indie record label, Prescriptions.